How appreciation for users can turn a product into a bestseller.
A successor was to be developed for a highly successful illuminated magnifier designed for people with visual impairments – with the aim of continuing its success as far as possible.
Every creative process begins with a clear goal. Design always serves a purpose. Where is there potential? What can be improved? How can the product appeal to even more people?
In addition to significantly improving ergonomic aspects – for example, by making it particularly comfortable to hold – the focus shifted to how the product communicates with its users. The device was no longer to feel like a prosthetic aid for the impaired. The aim was not to fix a deficiency, but to enhance performance. Not deficit thinking – but respect for needs.
The softer lines, paired with a clear structure, and the contrasting black-and-white color scheme that deliberately highlights the handle and lens area, led to a new, elegant design language. A specialised tool became the universal illuminated magnifier. A sophisticated product for everyone – not just those with impairments. An object of beauty, not a burden. Performance instead of limitation. And yes, it works – internationally.
A smartly engineered housing concept kept production effort low despite the two-tone design. When switched off, the sliding switch aligns perfectly with the separation between head and handle. When switched on, the line is visibly interrupted – even from a distance. This allows users with impaired vision to easily see whether the LED is on unnecessarily and consuming energy.
It wasn’t just design juries that were impressed – the market responded, too. Sales figures soared and remained high. A long-term success. Good design benefits everyone involved.
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