{"id":45002,"date":"2026-07-28T11:03:29","date_gmt":"2026-07-28T10:03:29","guid":{"rendered":"https:\/\/d-tom.com\/?p=45002"},"modified":"2026-07-28T11:03:32","modified_gmt":"2026-07-28T10:03:32","slug":"resonanz","status":"publish","type":"post","link":"https:\/\/d-tom.com\/en\/resonanz\/","title":{"rendered":"Resonance"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>How does a product resonate with the right target audience? By ensuring that technical excellence is not merely achieved, but translated into a structure and form that also connect on a cultural level.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">High-end audio is a field with standards of its own. Performance is not the only consideration; what also matters is whether an object lives up to its aspirations in every detail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Burmester Audio, working closely with Dieter Burmester, I developed the Phase 3: a compact high-end music system with loudspeakers, retailing at \u20ac30,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The system had to be compact while meeting the highest acoustic standards. Deliberately angled, height-adjustable loudspeakers on cantilevered tubular-steel frames were positioned at the ear level of a seated listener. In this way, the acoustic requirement was resolved through the construction itself despite the system\u2019s compact dimensions \u2013 visibly, comprehensibly and precisely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Burmester, we had developed a clear credo: nothing is done for design\u2019s sake, but solely for functional reasons. Yet everything that is done must also meet aesthetic standards. The form is not superimposed; it addresses the task with sophistication in every respect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the system had to do more than organise technology. Burmester appeals to a clientele that is affluent, culturally engaged and highly discerning. A system in this price category is not judged on technical specifications alone. It must also resonate culturally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The design was therefore consciously developed within the tradition of Classical Modernism. The cantilever motif provides an appropriate cultural reference. The details follow the same approach: honesty of materials, a clear and robust adjustment system, storage space for the remote control and set-top box, an uncluttered user interface, neatly routed cable connections and chrome-plated front panels as part of Burmester\u2019s established visual identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The German Design Award jury described it as a \u201crespectful homage to Classical Modernism\u201d and honoured the system accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My contribution lies in bringing technical, functional and cultural requirements together in a coherent product solution. For the client, the result is a product that communicates its value to the right target audience visibly and convincingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dieter Burmester once said to me: <em>\u201cTom, I enjoy working with you.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good collaboration also reveals itself when clarity, trust and a shared pleasure in quality develop into a productive force.<\/p>","protected":false},"excerpt":{"rendered":"<p>How does a product resonate with the right target audience? By ensuring that technical excellence is not merely achieved, but translated into a structure and form that also connect on a cultural level.<\/p>","protected":false},"author":1,"featured_media":45003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-45002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/posts\/45002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/comments?post=45002"}],"version-history":[{"count":0,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/posts\/45002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/media\/45003"}],"wp:attachment":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/media?parent=45002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/categories?post=45002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/tags?post=45002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}