<\/p>\n\n\n\n
Communication takes place on many levels. A value proposition can be stated \u2013 but will it be believed? And how can you ensure that someone truly engages with a product?<\/strong><\/p>\n\n\n\n Gestures and postures are fundamental tools of human communication: the victory pose on the podium, the pointing finger, flexed muscles, a sprinter\u2019s stance in the starting blocks \u2013 expressive, unambiguous, deeply rooted in our collective understanding.<\/p>\n\n\n\n We interpret what we perceive unconsciously \u2013 and physically. Narrow car headlights resemble slitted, aggressive eyes. Wide wheel arches evoke the muscular arms of a bodybuilder. A tripod stands with legs apart, conveying stability. A chaise longue appears casually thrown down \u2013 a symbol of relaxation. We instinctively empathise with objects \u2013 and we do so involuntarily. This is how emotional connections are formed. A product feels familiar \u2013 and that creates closeness and, in the case of positive signals, ultimately trust.<\/p>\n\n\n\n It is therefore wise to endow a product with this kind of expressive power \u2013 for example, through a gesture. In the case of a fire rescue device I designed, the form embodies a clear stance: \u201cWe go in where others run out.\u201d The forward-leaning movement captures this message precisely. It fosters identification: active, brave, dynamic, competent.<\/p>\n\n\n\n Alongside technical and ergonomic functions and the communication of quality characteristics, this is an often underestimated but crucial factor: context becomes part of the product \u2013 and with it, the user too, who feels seen and acknowledged.<\/p>\n\n\n\n One more dimension \u2013 for a successful product.<\/p>\n\n\n\n Would you like to add a new dimension to your products.<\/strong><\/p>","protected":false},"excerpt":{"rendered":" Communication takes place on many levels. A value proposition can be stated \u2013 but will it be believed? And how can you ensure that someone truly engages with a product?<\/p>","protected":false},"author":1,"featured_media":37227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/posts\/37226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/comments?post=37226"}],"version-history":[{"count":0,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/posts\/37226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/media\/37227"}],"wp:attachment":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/media?parent=37226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/categories?post=37226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/tags?post=37226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}