{"id":37222,"date":"2025-08-07T10:37:40","date_gmt":"2025-08-07T10:37:40","guid":{"rendered":"https:\/\/d-tom.com\/?p=37222"},"modified":"2025-10-29T19:27:35","modified_gmt":"2025-10-29T19:27:35","slug":"respekt","status":"publish","type":"post","link":"https:\/\/d-tom.com\/en\/respekt\/","title":{"rendered":"Respect"},"content":{"rendered":"<p><strong>How appreciation for users can turn a product into a bestseller.<\/strong><\/p>\n\n\n\n<p>A successor was to be developed for a highly successful illuminated magnifier designed for people with visual impairments \u2013 with the aim of continuing its success as far as possible.<\/p>\n\n\n\n<p>Every creative process begins with a clear goal. Design always serves a purpose. Where is there potential? What can be improved? How can the product appeal to even more people?<\/p>\n\n\n\n<p>In addition to significantly improving ergonomic aspects \u2013 for example, by making it particularly comfortable to hold \u2013 the focus shifted to how the product communicates with its users. The device was no longer to feel like a prosthetic aid for the impaired. The aim was not to fix a deficiency, but to enhance performance. Not deficit thinking \u2013 but respect for needs.<\/p>\n\n\n\n<p>The softer lines, paired with a clear structure, and the contrasting black-and-white color scheme that deliberately highlights the handle and lens area, led to a new, elegant design language. A specialised tool became <em>the<\/em> universal illuminated magnifier. A sophisticated product for everyone \u2013 not just those with impairments. An object of beauty, not a burden. Performance instead of limitation. And yes, it works \u2013 internationally.<\/p>\n\n\n\n<p>A smartly engineered housing concept kept production effort low despite the two-tone design. When switched off, the sliding switch aligns perfectly with the separation between head and handle. When switched on, the line is visibly interrupted \u2013 even from a distance. This allows users with impaired vision to easily see whether the LED is on unnecessarily and consuming energy.<\/p>\n\n\n\n<p>It wasn\u2019t just design juries that were impressed \u2013 the market responded, too. Sales figures soared and remained high. A long-term success. Good design benefits everyone involved.<\/p>\n\n\n\n<p><strong>Want to add a new dimension to your products?<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>How appreciation for users of a product can multiply its success.<\/p>","protected":false},"author":1,"featured_media":37223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/posts\/37222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/comments?post=37222"}],"version-history":[{"count":0,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/posts\/37222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/media\/37223"}],"wp:attachment":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/media?parent=37222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/categories?post=37222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/tags?post=37222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}