{"id":37072,"date":"2025-10-30T12:00:00","date_gmt":"2025-10-30T12:00:00","guid":{"rendered":"https:\/\/d-tom.com\/?p=37072"},"modified":"2025-10-30T12:24:23","modified_gmt":"2025-10-30T12:24:23","slug":"kann-design-kosten-zurueckverdienen","status":"publish","type":"post","link":"https:\/\/d-tom.com\/en\/kann-design-kosten-zurueckverdienen\/","title":{"rendered":"Can design pay for itself?"},"content":{"rendered":"<p><strong>In capital goods, can design pay for itself?<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The question sounds financial\u2014but in truth it\u2019s strategic. Design is more than a cost item; it\u2019s a value driver.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Yet in discussions with industry I sometimes hear: \u201cDesign is nice\u2014but it mustn\u2019t cost anything, because we don\u2019t need it.\u201d <em>\u201cDesign is nice\u2014but it mustn\u2019t cost anything, because we don\u2019t need it.\u201d<\/em>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>That sentence is expensive.<\/strong><\/p>\n\n\n\n<p>Because it\u2019s short-sighted. What if good design pays off? What if a well-designed product generates fewer complaints, is quicker to understand, or simply stands out at trade fairs and in the market because it\u2019s visibly well thought-out?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>An ergonomic control panel saves training time and minimizes misuse. A positive product experience convinces. A well-conceived enclosure concept can shorten assembly processes and optimize the number of parts. Design supports by making product attributes visible. A clear design language signals competence and builds trust. Design contributes to the brand. Then design isn\u2019t a luxury, but an investment with a return.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>We live in a visual world\u2014whether we like it or not. People believe what they see. And industry would be ill-advised to ignore that simple fact. If you want to create impact, you have to be seen. Design is the strategic tool for that.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>So design can earn back its costs\u2014not in cents per unit, but through lower downstream costs, differentiation, stronger brands and loyalty\u2014in short: market success. Design pays off\u2014when you give it the chance.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>So we have to turn the question around:<\/p>\n\n\n\n<p><strong>How much does it cost to forgo design?<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In capital goods, can design pay for itself?<\/p>","protected":false},"author":1,"featured_media":37073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132],"tags":[],"class_list":["post-37072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"_links":{"self":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/posts\/37072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/comments?post=37072"}],"version-history":[{"count":0,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/posts\/37072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/media\/37073"}],"wp:attachment":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/media?parent=37072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/categories?post=37072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/tags?post=37072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}