{"id":43641,"date":"2026-03-04T13:57:38","date_gmt":"2026-03-04T12:57:38","guid":{"rendered":"https:\/\/d-tom.com\/?page_id=43641"},"modified":"2026-03-25T08:47:04","modified_gmt":"2026-03-25T07:47:04","slug":"09-brand-identity","status":"publish","type":"page","link":"https:\/\/d-tom.com\/en\/09-brand-identity\/","title":{"rendered":"09 Brand Identity."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"43641\" class=\"elementor elementor-43641\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb19169 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"cb19169\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6fafc8e e-con-full e-flex e-con e-child\" data-id=\"6fafc8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f732bb8 e-con-full e-flex e-con e-child\" data-id=\"f732bb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-04318e2 e-con-full hero-left-top e-flex e-con e-child\" data-id=\"04318e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a33be elementor-widget elementor-widget-heading\" data-id=\"43a33be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>[d]tom<\/strong> Industrial Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4dccb6 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b4dccb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">09 Brand Identity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64cbd80 elementor-widget elementor-widget-spacer\" data-id=\"64cbd80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8360a7c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8360a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7933d1f elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"7933d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ORTLIEB \u2013 Markenzeichen f\u00fcr wasserdichte Outdoor-Produkte.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83fb2cc elementor-widget elementor-widget-spacer\" data-id=\"83fb2cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2223d elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"0d2223d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ein Logo, das das Leistungsversprechen \u201ewaterproof\u201c sichtbar macht und zugleich wie ein belastbares G\u00fctesiegel funktioniert.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3347375 elementor-widget elementor-widget-spacer\" data-id=\"3347375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-176a8cd elementor-widget elementor-widget-text-editor\" data-id=\"176a8cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"8800\" data-end=\"9058\"><span style=\"text-decoration: underline;\"><strong data-start=\"8800\" data-end=\"8819\">Herausforderung<\/strong><\/span><br data-start=\"8819\" data-end=\"8822\" \/>Das zentrale Markenversprechen musste in unterschiedlichsten Farb-, Material- und Anwendungskontexten eindeutig kommuniziert werden. Hohe Fernlesbarkeit, internationale Verst\u00e4ndlichkeit und langfristige Best\u00e4ndigkeit waren entscheidend.<\/p><p data-start=\"9060\" data-end=\"9410\"><span style=\"text-decoration: underline;\"><strong data-start=\"9060\" data-end=\"9074\">Gestaltung<\/strong><\/span><\/p><p data-start=\"9060\" data-end=\"9410\">Entwicklung eines langovalen Rahmens mit Plakettencharakter. Der Rahmen kapselt den Schriftzug wie eine \u201ewasserdichte\u201c Einheit. Integration des Begriffs \u201ewaterproof\u201c als explizites Leistungsversprechen. Geometrisch spannungsvoller \u00dcbergang zwischen \u201eORTLIEB\u201c und \u201ewaterproof\u201c. Farbunabh\u00e4ngige, invertierbare Gestaltung. Hohe Kontrastwirkung und klare Lesbarkeit aus der Distanz. Das Zeichen funktioniert wie ein G\u00fctesiegel.<br \/><span style=\"text-decoration: underline;\"><strong>Wirkung<\/strong><\/span><br \/>Ein Markenzeichen, das seit \u00fcber 25 Jahren jedes Produkt eindeutig identifiziert. Das Logo transportiert Robustheit, Verl\u00e4sslichkeit und Outdoor-Kompetenz. Es macht jedes einzelne Produkt zum Markenbotschafter. Langfristiger Markenwert durch konsequente visuelle Stringenz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-567c013 elementor-widget elementor-widget-spacer\" data-id=\"567c013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e915c09 e-con-full elementor-hidden-tablet elementor-hidden-mobile hero-left-bottom e-flex e-con e-child\" data-id=\"e915c09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34dc1a4 elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"34dc1a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fallbeispielegrid\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zur\u00fcck<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a42014b elementor-widget elementor-widget-spacer\" data-id=\"a42014b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ecf7db e-con-full e-flex e-con e-child\" data-id=\"8ecf7db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d68874 e-con-full elementor-hidden-desktop e-flex e-con e-parent\" data-id=\"1d68874\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-79fda8c e-con-full e-flex e-con e-child\" data-id=\"79fda8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bd95fbc e-con-full e-flex e-con e-child\" data-id=\"bd95fbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-49e08bc e-con-full hero-left-top e-flex e-con e-child\" data-id=\"49e08bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f900313 elementor-widget elementor-widget-heading\" data-id=\"f900313\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>[d]tom<\/strong> Industrial Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf36abc elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cf36abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">09 Brand Identity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d98322 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"1d98322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2928f elementor-hidden-desktop elementor-widget elementor-widget-spacer\" data-id=\"2c2928f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202279b elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"202279b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ORTLIEB \u2013 Markenzeichen f\u00fcr wasserdichte Outdoor-Produkte.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747adf0 elementor-hidden-desktop elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"747adf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34d6a7d elementor-widget elementor-widget-spacer\" data-id=\"34d6a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44e9e03 elementor-widget elementor-widget-image\" data-id=\"44e9e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/d-tom.com\/wp-content\/uploads\/2026\/03\/Ortlieb-001-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-43423\" alt=\"\" srcset=\"https:\/\/d-tom.com\/wp-content\/uploads\/2026\/03\/Ortlieb-001-768x768.jpg 768w, https:\/\/d-tom.com\/wp-content\/uploads\/2026\/03\/Ortlieb-001-300x300.jpg 300w, https:\/\/d-tom.com\/wp-content\/uploads\/2026\/03\/Ortlieb-001-150x150.jpg 150w, https:\/\/d-tom.com\/wp-content\/uploads\/2026\/03\/Ortlieb-001-12x12.jpg 12w, https:\/\/d-tom.com\/wp-content\/uploads\/2026\/03\/Ortlieb-001.jpg 1063w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfdf34 elementor-widget elementor-widget-spacer\" data-id=\"1dfdf34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f61f691 elementor-widget elementor-widget-text-editor\" data-id=\"f61f691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein Logo, das das Leistungsversprechen \u201ewaterproof\u201c sichtbar macht und zugleich wie ein belastbares G\u00fctesiegel funktioniert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce0c8a elementor-widget elementor-widget-spacer\" data-id=\"3ce0c8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3eb7ea elementor-widget elementor-widget-text-editor\" data-id=\"b3eb7ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"8800\" data-end=\"9058\"><span style=\"text-decoration: underline;\"><strong data-start=\"8800\" data-end=\"8819\">Herausforderung<\/strong><\/span><br data-start=\"8819\" data-end=\"8822\" \/>Das zentrale Markenversprechen musste in unterschiedlichsten Farb-, Material- und Anwendungskontexten eindeutig kommuniziert werden. Hohe Fernlesbarkeit, internationale Verst\u00e4ndlichkeit und langfristige Best\u00e4ndigkeit waren entscheidend.<\/p><p data-start=\"9060\" data-end=\"9410\"><span style=\"text-decoration: underline;\"><strong data-start=\"9060\" data-end=\"9074\">Gestaltung<\/strong><\/span><\/p><p data-start=\"9060\" data-end=\"9410\">Entwicklung eines langovalen Rahmens mit Plakettencharakter. Der Rahmen kapselt den Schriftzug wie eine \u201ewasserdichte\u201c Einheit. Integration des Begriffs \u201ewaterproof\u201c als explizites Leistungsversprechen. Geometrisch spannungsvoller \u00dcbergang zwischen \u201eORTLIEB\u201c und \u201ewaterproof\u201c. Farbunabh\u00e4ngige, invertierbare Gestaltung. Hohe Kontrastwirkung und klare Lesbarkeit aus der Distanz. Das Zeichen funktioniert wie ein G\u00fctesiegel.<br \/><span style=\"text-decoration: underline;\"><strong>Wirkung<\/strong><\/span><br \/>Ein Markenzeichen, das seit \u00fcber 25 Jahren jedes Produkt eindeutig identifiziert. Das Logo transportiert Robustheit, Verl\u00e4sslichkeit und Outdoor-Kompetenz. Es macht jedes einzelne Produkt zum Markenbotschafter. Langfristiger Markenwert durch konsequente visuelle Stringenz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd08a2e elementor-widget elementor-widget-spacer\" data-id=\"cd08a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3b4e5 elementor-widget elementor-widget-spacer\" data-id=\"3c3b4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0091aa0 elementor-widget elementor-widget-spacer\" data-id=\"0091aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9863244 e-con-full elementor-hidden-desktop e-flex e-con e-child\" data-id=\"9863244\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0af093 elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"a0af093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fallbeispielegrid\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">zur\u00fcck<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>[d]tom Industrial Design 09 Brand Identity. ORTLIEB \u2013 Markenzeichen f\u00fcr wasserdichte Outdoor-Produkte. Ein Logo, das das Leistungsversprechen \u201ewaterproof\u201c sichtbar macht und zugleich wie ein belastbares G\u00fctesiegel funktioniert. HerausforderungDas zentrale Markenversprechen musste in unterschiedlichsten Farb-, Material- und Anwendungskontexten eindeutig kommuniziert werden. Hohe Fernlesbarkeit, internationale Verst\u00e4ndlichkeit und langfristige Best\u00e4ndigkeit waren entscheidend. Gestaltung Entwicklung eines langovalen Rahmens mit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43423,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-43641","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/pages\/43641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/comments?post=43641"}],"version-history":[{"count":0,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/pages\/43641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/media\/43423"}],"wp:attachment":[{"href":"https:\/\/d-tom.com\/en\/wp-json\/wp\/v2\/media?parent=43641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}