[d]tom Industrial Design
09 Brand Identity.
ORTLIEB – A leading brand for waterproof outdoor products.
A logo that visually conveys the “waterproof” value proposition while also serving as a reliable seal of quality.
Challenge
The core brand promise had to be communicated clearly across a wide variety of color, material, and application contexts. High legibility from a distance, international comprehensibility, and long-term durability were crucial.
Design
Development of a long oval frame with badge-like character. The frame encapsulates the lettering like a ‘waterproof’ unit. Integration of the term ‘waterproof’ as an explicit performance promise. Geometrically exciting transition between “ORTLIEB” and ‘waterproof’. Colour-independent, invertible design. High contrast effect and clear legibility from a distance. The sign functions as a seal of quality.
Effect
A trademark that has clearly identified every product for over 25 years. The logo conveys robustness, reliability and outdoor expertise. It makes every single product a brand ambassador. Long-term brand value through consistent visual stringency.
[d]tom Industrial Design
09 Brand Identity.
ORTLIEB – A leading brand for waterproof outdoor products.
A logo that visually conveys the “waterproof” value proposition while also serving as a reliable seal of quality.
Challenge
The core brand promise had to be communicated clearly across a wide variety of color, material, and application contexts. High legibility from a distance, international comprehensibility, and long-term durability were crucial.
Design
Development of a long oval frame with badge-like character. The frame encapsulates the lettering like a ‘waterproof’ unit. Integration of the term ‘waterproof’ as an explicit performance promise. Geometrically exciting transition between “ORTLIEB” and ‘waterproof’. Colour-independent, invertible design. High contrast effect and clear legibility from a distance. The sign functions as a seal of quality.
Effect
A trademark that has clearly identified every product for over 25 years. The logo conveys robustness, reliability and outdoor expertise. It makes every single product a brand ambassador. Long-term brand value through consistent visual stringency.