Initial situation

Design of the audio and climate control system for the Bugatti Veyron in collaboration with Dieter Burmester.
The aim was to create a control unit that reflects Bugatti's historic brand identity while also meeting the extreme driving dynamics requirements of a 400 km/h vehicle.

Challenge

Reference to Bugatti's classic heyday. Usability at very high speeds. Minimal distraction for the driver. Haptic value communication in a vehicle with a retail price of €1.2 million. Perceptible quality even in the showroom – without a test drive. 

Solution

Centre console design inspired by classic Bugatti instrument panels. Large volume control knob milled from solid material. High-quality aluminium surfaces with noticeable material depth. Defined haptic feedback for operation without visual contact. Precise resistance values and detent moments for safe handling at speed.

Result

A control unit that combines historic brand identity, mechanical precision and high-speed ergonomics. The haptic quality communicates value immediately through touch. Function, material and mechanics merge to create a sensually perceptible engineering culture.