Tom Farenski Industrial Design








CONVINCING WITH DESIGN - IN 0.1 SECONDS Visualise the crucial content. Design for better and more successful products.


CREATIVE EXPERIENCE CASE EXAMPLE 1 Redesign of an existing illumina-ted magnifying glass product. The shape has been ergonomi-cally optimized. The black and white contrast divides the form comprehensibly into functional and operating elements. The product looks more valuable and more elegant. The design has improved the function. A medi-cal device became an elegant accessory. Switch position with remote effect: Breaking through the black / white separation clearly indicates the on / off position. Elliptical handle cross-section for more comfortable handling. Handling area (black). Functional area (white). Haptic pleasant outer contour runs evenly into grip contour. Black frame accentuates the high quality lens.
CREATIVE EXPERIENCE CASE EXAMPLE 2 Products with the same function but for different user groups. The design from [d]tom precisely positions the products in the relevant markets. 1. "regatta" (maritime appearance) 2. "sector" (nature and bird watching) 3. "trophy" (high-performance binoculars) 4. "adventure" (robust outdoor binoculars) 5. "viva" (festival binoculars) 6. "vektor" (pocket porro binoculars) 7. "arena" (standard binoculars) 8. "club w" (binoculars for women)

Since 1993 I have been in charge with product developing of miscellaneous  industries. The commonality of all projects is the human being, who is choosing and using a product. It is operated in the field of specific economic, utilisation and production boundary conditions as well as in the universe of different social groups with their specific expectations regarding life and the world of objects. This design work leads to better and more successful products, which are adapted to users and markets.


[d]tom product developments are realisable and consider the technical, economical and specific edge conditions. At the end the clients receive CAD data of the design, which can be directly implemented into the engineering process. The requirements from the client for a project can be very different, ranging from strategic concepts to accompanying support for the engineering design.

OBJECTIVES CONVINCING WITH DESIGN - IN 0.1 SECONDS Visualise the crucial content. Design for better and more successful products. THE CHEMISTRY HAS TO BE RIGHT Like the product right away. THE PRODUCT PROMOTES THE MANUFACTURER Feel the competence of the creator.

If it’s visible, it’s easier to communicate. Many people do ones best to develop good products and can be proud of it. At the end customers and users shall see and feel it. If this works one can experience immediately, that the product has got quality and that the company delivers good work.

Depending on the product, industry and market, different conditions and expectations apply.

DIPLOMA DESIGNER, STUDIED AT THE HdK BERLIN TOM FARENSKI 26 years of professional experience, countless projects for many national and international clients and for global markets.
Photo: German Design Award Photo: red dot Photo: Dr. Martin Meinel
[d]tom Tom Farenski Industrial Design Atrium in THE PLANT, Uferstadt, Kurgartenstrasse 47a, 90762 Fuerth Tel.: +49. 911. 92 333 599 Fax: +49. 911. 92 333 597 Produced by: Tom Farenski Value added tax identification number AS PER § 27 a of the Value Added Tax Act: DE276444314 Disclaimer: Despite careful control of content, we can accept no liability for the content of external links. The operators of linked sites are exclusively responsible for the content of their sites. IMPRINT

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PRIVACY POLICY d-tom Tom Farenski Industrial Design § 1 Information about the collection of personal data 1.1 In the following, the owner and operator of the website ("Website") informs about the collection of personal data when using this website. Personal data is all data personally available to you, e.g. Name, address, e-mail addresses, user behavior. 1.2 Responsible acc. Art. 4 (7) of the EU General Data Protection Regulation ("DSGVO") is Tom Farenski, Kurgartenstraße 47a, 90762 Fürth, VAT identification number according to § 27 a of the Value Added Tax Act: DE276444314,, Tel .: 0911. 92 333 599 (see imprint). 1.3 When you contact us by e-mail, the information you provide (your e-mail address, your name and your telephone number, if applicable) will be stored by us to answer your questions. We delete the data that arises in this context after the storage is no longer required, or limit the processing if there are statutory retention requirements. The legal basis for the storage of the data when using our contact form is Art. 6 para. 1 p. 1 lit. b GDPR for (pre-) contractual matters, for other matters Art. 6 para. 1 p. 1 lit. f DSGVO, whereby our legitimate interest lies in the technical possibility to answer your contact request. § 2 your rights 2.1 If you > To view, confirm, correct, correct, update, supplement, anonymise, block, restrict or delete your personal data; > object to the use of your personal data by us (see § 3.2) or want to restrict this; > Have questions about the processing of your personal data; or > We want to share your personal information with another person or company, please contact us using the contact details given under § 1.2. 2.2 We grant you all rights in respect of your personal data to which you are entitled under applicable law. If you have any complaints regarding the handling of your personal data, you can turn to a supervisory authority under data protection law (Article 13 (2) (d) GDPR). Alternatively, you can contact us using the contact details specified in § 1.2. § 3 Objection or revocation of consent 3.1 If you have given your consent to the processing of your data, you can revoke it at any time by informing us about the contact details specified in § 1.2. Such revocation covers the processing of your personal data from the date of revocation. 3.2 Insofar as we base the processing of your personal data on a balance of interests (Art. 6 (1) sentence 1 lit. DSGVO), you may object to the processing. This is the case if, in particular, the processing is not required to fulfill a contract with you, which we present in each case in the following description of the functions. In the event of such a disagreement, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of a dispute, we will examine the situation and will either discontinue or adapt the data processing or point out to you our compelling legitimate reasons on which we continue the processing. § 4 Collection, processing and use of your data 4.1 In the case of merely informative use of the website, ie if you do not transmit information in a separate way, we will only collect the personal data that your browser transmits to our server. We then collect the following data, which is technically necessary for us to inform you of our websites and to ensure the stability and security (legal basis is Art. 6 (1) sentence 1 lit. DSGVO, whereby our legitimate interest in the technical Possibility of operating the websites): > IP address; > Website (s) requested / accessed; > Date and time of the request; > Time zone difference to Greenwich Mean Time (GMT); > Content of the request (concrete page); > Access status / HTTP status code; > Each transferred amount of data; > Website that receives the request; > Browser (browser type, version and language setting of the browser); > Operating system and its interface; and > Language and version of the browser software. 4.2 In addition, we process your personal data only if a) there is a legitimate interest in operating the websites, in particular: > for answering inquiries; > for the provision of services and / or information intended for you; > for the operation and administration of our website; > for the prevention and detection of fraud and crime; or > for the guarantee of network and data security, insofar as these interests are consistent with applicable law and the rights and freedoms of the user; b) you have consented to the use for the specifically stated, legitimate purposes; or c) we are obliged to do so for legal reasons. § 5 Use of Google Analytics 5.1 For our websites, we may use Google Analytics from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA, "Google"). Google Analytics uses cookies. "Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. The information generated by the cookie about your use of these websites are, according to Google, usually transmitted to a Google server in the United States and stored there. 5.2 We use Google Analytics to analyze and constantly improve the use of our websites. The statistics enable us to improve our services and make them more interesting to our users. In special cases where personal information is transferred to the US, Google will be certified by the EU-US Privacy Shield. The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f DSGVO, where our legitimate interest is the provision of interactive and user-friendly websites and their ongoing optimization. 5.3 The websites use Google Analytics in conjunction with the option "_anonymizeIP ()". This means that IP addresses are processed in shortened form to prevent the transfer of personal data. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f DSGVO, where our legitimate interest is the provision of a user-friendly app offer. 5.4 Third-party information may be requested by post: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland. Here you will find the terms of use, the Privacy Policy, and the Privacy Policy. 5.5 Using the browser add-on, you can deactivate the Google Analytics Java Script in your browser. The Google Analytics opt-out add-on is compatible with Chrome, Internet Explorer 11, Safari, Firefox, and Opera. For the add-on to work, it must be loaded and executed correctly in your browser. § 6 Deletion of stored data A deletion of your stored personal data takes place, provided that the deletion does not conflict with any statutory storage requirements or the personal data are no longer required for their intended use in accordance with Art. 17 GDPR, in particular after revoking any consent (see § 3 of this declaration). If there is a legally permissible purpose for the further storage of personal data, their processing is restricted in accordance with Art. 18 GDPR by blocking these data and not processing them. This applies in particular to data that must be kept for legal reasons. §7 External links Typekit fonts from Adobe: Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) f. 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